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| Jewellery |
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| The escalation in fashion and apparel industry has led to a rapid upsurge in the jewellery market. The word jewellery is derived from the word jewel, which was anglicized from the French "jouel" around the 13th century. The first pieces of jewellery were made from bones, shells, teeth and wood. In the past, jewellery has been largely flaunted as a symbol of wealth. Today, Jewellery is chiefly made from noble metals like platinum, gold and silver. Jewellery made out of metal, beads and gemstones is also extremely popular. |
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| A variety of jewellery is presently available which includes bracelets, bangles, necklaces, pendants, earrings, toe rings, armlets and nose rings |
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| Festivals in India are also symbolic of jewellery. For example, it is considered auspicious to purchase jewellery on particular festivals such as Diwali, Dhanteras, and Laxmi Puja. |
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Furthermore, many other festivals are considered favourable for the purchase of gold ornaments. Weddings are another occasion when gold ornaments are shopped to the hilt.
Wearing jewellery is a social custom not only for the social occasions but also for the social requirement. Now a days the trend of junk jewellery has become popular and women who don’t prefer to wear traditional metal jewelleries for regular use they generally opt for more trendy and gorgeous looking modern metal wares which are found in ample amount and are highly praised for their stunning look. |
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| Featured Links |
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Khazana |
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Malabar Gold |
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Srikrishna |
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Krishnaiah Chetty |
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Tanishq |
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